Naturewatch Foundation champions animal welfare, educating people about animal rights, raising awareness and working with police forces all over the world to tackle animal cruelty. In 2003 they launched World Animal Day and they publish the Compassionate Shopping Guide, the go-to source for brands and products that are cruelty free from nose to tail.

I worked with Naturewatch Foundation on the launch of the latest edition of the Compassionate Shopping Guide. I also rewrote their web copy focussing on their work in the Ukraine and edited a suite of communications to help raise awareness of puppy farming.